Cookie Policy
How Velaris uses cookies and tracking technologies on velaris.io
Effective Date: July 2025 · Last Updated: July 2025
1. What Are Cookies
Cookies are small text files placed on your device (computer, tablet, or mobile phone) by websites you visit. They are widely used to make websites work more efficiently, provide a better user experience, and give website operators information about how their site is being used. Cookies may also be used by advertising platforms to deliver relevant advertisements and track advertising performance.
2. Cookies We Use
2.1 Strictly Necessary Cookies
These cookies are essential for the operation of our website. They enable core functions such as page navigation and access to secure areas. The website cannot function properly without these cookies and they cannot be disabled.
2.2 Analytics Cookies
We use analytics tools to understand how visitors interact with velaris.io. These cookies collect information about which pages are visited, how long visitors spend on each page, and where visitors come from. This information is used in aggregate to improve our website and user experience. No personally identifiable information is collected through analytics cookies.
2.3 Advertising and Tracking Cookies — Meta Pixel
velaris.io uses the Meta Pixel (Facebook Pixel), an analytics and advertising tool provided by Meta Platforms, Inc. The Meta Pixel:
- Tracks visitors to our website and records the pages they view
- Records specific events including page views, video watch milestones, button clicks, and form submissions
- Enables Velaris to measure the effectiveness of our advertising campaigns on Facebook and Instagram
- Enables us to show relevant advertisements to people who have previously visited our website (retargeting)
The Meta Pixel places cookies on your browser that allow Meta to associate your visit to velaris.io with your Facebook or Instagram account (if you have one and are logged in). Meta's use of this data is governed by Meta's Data Policy, available at facebook.com/policy.
Events tracked by the Meta Pixel on velaris.io:
- PageView — when you visit any page on velaris.io
- VideoWatch 25/50/75 — when you watch 25%, 50%, or 75% of a video on our site
- InitiateCheckout — when you click an Apply button
- Lead — when you complete and submit an application form
3. Third-Party Cookies
In addition to the cookies set by Velaris LLC directly, third-party service providers may also set cookies on your device when you visit velaris.io. These may include:
- Meta Platforms, Inc. (Meta Pixel) — advertising and analytics
- Google Analytics — website analytics (if applicable)
- GoHighLevel / Lead Connector — CRM, chat widget, and form functionality
These third-party providers have their own privacy and cookie policies. Velaris does not control the cookies placed by third-party providers.
4. Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to:
- View the cookies stored on your device
- Block all cookies
- Block third-party cookies
- Delete cookies when you close your browser
Please note that disabling cookies may affect the functionality of velaris.io and some features may not work correctly. To learn more about managing cookies in your specific browser, visit the browser's official support documentation.
To opt out of Meta's use of your data for advertising purposes, you may use Meta's Ad Preferences tool at facebook.com/ads/preferences or opt out through the Digital Advertising Alliance at optout.aboutads.info.
5. Cookie Consent
By continuing to use velaris.io after being presented with our cookie notice, you consent to our use of cookies as described in this policy. You may withdraw your consent at any time by adjusting your browser settings to refuse cookies, though this may impact your experience on our website.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time as our use of cookies or applicable law changes. We will post the updated policy on this page with a revised effective date.
7. Contact
Questions about our use of cookies:
Email: privacy@velaris.io
Website: velaris.io/contact